
By using different toll free telephone numbers or different internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion.
Correct Answer:
Verified
Q154: Which statement below concerning purchase simulation tests
Q155: Test markets are a behavioral response method
Q156: For coupons, contests, sweepstakes, and other types
Q157: A purchase simulation test takes place in
Q158: Retail scanner data can be used to
Q160: A purchase simulation test is a behavioral
Q161: What can test markets assess?
Q162: All of the following are common measures
Q163: Market share is one measure of success
Q164: International IMC programs should be assessed in
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