The marketing of two or more brands together to encourage co-consumption or co-purchases is:

Question

Quizplus · Accepted Answer

Complementary branding is the marketing strategy of promoting two or more brands together to encourage co-consumption. These brands complement each other and create a synergy effect to increase sales and customer satisfaction. This strategy reduces the marketing costs and can also create a competitive advantage over the rivals. Ingredient branding is the practice of using a well-known brand as an ingredient in another product's marketing. Cooperative branding is a strategy where two companies merge their brands and create a new joint brand. Flanker branding is the practice of creating a new brand to address a segment of the market not currently targeted by the parent brand. Therefore, the best choice for this question is option C.

The Marketing of Two or More Brands Together to Encourage