Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.

Name: Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Co-branding or alliance branding aims to create a new product or service by combining two or more brands. It is successful when it enhances the brand equity of all brands involved, resulting in increased awareness, sales, and loyalty. Therefore, the statement is true.

Co-Branding or Alliance Branding Succeeds When It Builds the Brand