McDonald's arches create shared meaning across consumers in the United States and around the world, which means the arches exhibit:
A)duality.
B)stimulus codability.
C)brand endurance.
D)brand equity.

Question

Quizplus · Accepted Answer

Stimulus codability refers to the extent to which a symbol, such as McDonald's arches, can evoke a shared meaning among a group of people. The McDonald's arches are recognized globally and evoke similar meanings or associations (like fast food, consistency, and convenience) across different cultures, demonstrating high stimulus codability.

McDonald's Arches Create Shared Meaning Across Consumers in the United