In making decisions about the image to be projected, it will be the easiest for marketers to:
A)rejuvenate an image that is consistent with consumer's current view of the brand.
B)reinforce an image that is not consistent with a consumer's current view of the brand.
C)develop a new image for a new brand.
D)revert to an earlier image of the brand.

Question

Quizplus · Accepted Answer

It is easier to work with an image that consumers already have of the brand as it requires less effort and resources to rejuvenate or modify it. Reinforcing an inconsistent image or developing a new image requires more work and might not be as effective in changing consumer perception. Reverting to an earlier image might not be the best choice because it might not be relevant to current consumer preferences or market trends.

In Making Decisions About the Image to Be Projected, It