Changing a brand's image is most beneficial when the image no longer matches industry trends and customer expectations.

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When a brand's image no longer matches industry trends and customer expectations, it can lead to declining sales and a loss of relevance. Changing the brand's image to align with current trends and customer preferences can help attract new customers and re-engage existing ones, ultimately leading to increased sales and a stronger brand reputation. Therefore, it is most beneficial to change a brand's image in such situations.

Changing a Brand's Image Is Most Beneficial When the Image