Attitudinal measures associated with branding are used to track the following, except:
A)awareness.
B)recall.
C)purchases.
D)recognition.

Name: Attitudinal measures associated with branding are used to track the following, except: A)awareness. B)recall. C)purchases. D)recognition.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Attitudinal measures such as awareness, recall, and recognition are used to track brand recognition and perception. However, purchases are not typically used as an attitudinal measure as they are a behavioral measure.

Attitudinal Measures Associated with Branding Are Used to Track the Following