A primary feature that keeps a brand strong occurs when the brand contains something that is important to consumers is:
A)diligence.
B)acceptance.
C)salience.
D)divergence.

Question

Quizplus · Accepted Answer

Salience refers to the degree to which a brand is perceived as different from others in the marketplace and is top-of-mind for consumers. When a brand is important to consumers, it becomes highly salient in their minds, thus contributing to brand strength. Diligence refers to the brand's consistent delivery of quality products or services, while acceptance refers to the level of consumer approval of the brand. Divergence refers to the brand's ability to stand out from competitors. While these factors can contribute to brand strength, salience is most closely tied to the presence of important brand elements in the minds of consumers.

A Primary Feature That Keeps a Brand Strong Occurs When