Brand equity is the perception that most brands within a product category are relatively similar or have no distinct differences.

Name: Brand equity is the perception that most brands within a product category are relatively similar or have no distinct differences.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Brand equity is the value and strength of a brand in the consumer’s mind. It is the perception that a brand is unique and has distinct differences from other brands within the same product category. Therefore, the statement is false.

Brand Equity Is the Perception That Most Brands Within a Product