The goal of branding is to:
A)be able to charge a higher price than the competition.
B)gain the largest market share.
C)set a product apart from its competitors.
D)have a trademark that is easily identifiable.

Question

Quizplus · Accepted Answer

The goal of branding is to set a product or company apart from its competitors by creating a unique identity and conveying a specific message to customers. While being able to charge a higher price or gaining market share may be potential benefits of successful branding, they are not the primary goal. Having a trademark that is easily identifiable is also a key component of branding, but again, not the primary goal.

The Goal of Branding Is To