Using a standardized global brand offers all of the following advantages, except:
A)lower marketing costs.
B)meets the need of individual cultures within different countries.
C)transference of best practices from one country to another.
D)a higher perceived quality because it is sold in different countries.

Question

Quizplus · Accepted Answer

A standardized global brand may struggle to meet the needs of individual cultures within different countries, as different regions may have unique preferences or values that impact their perception of the brand. However, the other options listed (lower marketing costs, transference of best practices, higher perceived quality) are all potential advantages of using a standardized global brand.

Using a Standardized Global Brand Offers All of the Following