If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?
A)Affective
B)Cognitive
C)Conative
D)Value

Question

Quizplus · Accepted Answer

The affective component of an attitude refers to a person's emotional response or feelings towards a product or brand. An advertisement that appeals to a person's emotions first, as in the case of Pampers, is targeting the affective component of the attitude.

If an Advertisement by Pampers Is Designed to Appeal to a Person's