When an individual considers all the ideas that come to mind when the name of a product, such as Subway, is mentioned, which best explains the thinking?
A)Maps of attitudes
B)Value models
C)A cognitive map
D)Affect referral

Question

Quizplus · Accepted Answer

A cognitive map is a mental representation of people's knowledge, beliefs, and expectations about a product, brand, or service. It includes all the associations, perceptions, and meanings that come to mind when people think about a particular name or product, such as Subway. This cognitive map can influence people's attitudes, behaviors, and decision-making processes.

When an Individual Considers All the Ideas That Come to Mind