In terms of cognitive mapping, if most consumers have not considered Sunkist lemons as a substitute for salt, then an advertisement that conveys such a message to consumers is attempting to:
A)strengthen a linkage that already exists.
B)modify a current linkage.
C)create a new linkage.
D)create a new layer.

Question

Quizplus · Accepted Answer

If most consumers have not considered Sunkist lemons as a substitute for salt, then the advertisement that conveys such a message is attempting to create a new linkage in consumers' cognitive maps. This is because the association between Sunkist lemons and a salt substitute does not exist in consumers' minds. The advertisement aims to create a new connection between the two elements, thereby shaping customers' thinking and perception of Sunkist lemons as an alternative to salt.

In Terms of Cognitive Mapping, If Most Consumers Have Not