An impulse buy probably means that the consumer acted on which component of an attitude?
A)Affective
B)Cognitive
C)Conative
D)Value

Question

Quizplus · Accepted Answer

The conative component of an attitude refers to the individual's intention or behavior towards the object. Impulse buying behavior implies an immediate reaction that is more based on action or behavior towards the product, rather than a reasoned cognitive or affective response.

An Impulse Buy Probably Means That the Consumer Acted on Which