An individual with extensive knowledge of a product category will likely spend more time in an external search process than someone with a moderate level of product category knowledge.

Question

Quizplus · Accepted Answer

Individuals with extensive knowledge of a product category tend to spend less time in the external search process because they already have a wealth of information and can make decisions more efficiently compared to someone with moderate knowledge who might need to seek out more information.

An Individual with Extensive Knowledge of a Product Category Will