The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and current economic conditions.

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The amount of time a consumer spends on an external search depends on factors such as ability, motivation, costs versus benefits, but current economic conditions are not typically listed among the primary factors influencing individual external search efforts. Instead, factors like perceived risk, knowledge, and prior experience are often considered.

The Amount of Time a Consumer Spends on an External