Marketing communications are less effective in changing a person's attitude about a product than they are in changing a consumer's value structure.

Name: Marketing communications are less effective in changing a person's attitude about a product than they are in changing a consumer's value structure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing communications are generally more effective in changing attitudes about a product rather than altering a consumer's deeply held value structure, which is more resistant to change.

Marketing Communications Are Less Effective in Changing a Person's Attitude