If a consumer has sufficient information from an internal search, he or she moves on to the next step of the decision-making process, evaluating alternatives, without engaging in an external search for additional information.

Question

Quizplus · Accepted Answer

If a consumer has enough information from an internal search, then he or she may skip the external search and proceed to evaluate alternatives. However, this is not always the case as some consumers may still engage in an external search to confirm their decision or gather more options.

If a Consumer Has Sufficient Information from an Internal Search