Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.

Name: Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The cognitive belief about an idea or object comes first, followed by affective feelings. This is known as the cognitive-affective model of consumer behavior.

Most of the Time, the Consumer First Develops an Understanding