Typically, a new task purchasing situation involves the most members of the buying center and takes the greatest amount of time to complete.

Question

Quizplus · Accepted Answer

A new task purchasing situation generally involves a high level of complexity and uncertainty, which requires input from multiple members of the buying center. This can result in a longer decision-making process and involve more people than a straight rebuy or modified rebuy situation.

Typically, a New Task Purchasing Situation Involves the Most Members