In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.

Name: In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In a new buy situation, the business-to-business buying process is usually more comprehensive and involves all steps, as the purchase is significant and often involves a product or service the company has not previously acquired.

In a New Buy Situation, One or More Steps of the Business-To-Business