In a modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, buyers have purchased the product or a similar product in the past but are looking to change some specifications, prices, or suppliers. Therefore, they will review and possibly modify product specifications, evaluate suppliers, and solicit bids before making a purchase, rather than skipping directly to the purchase.

In a Modified Rebuy Situation, Once a Need Has Been