In dual-channel marketing, to avoid confusing individuals who might see messages aimed at consumers and other messages aimed at businesses promoting different benefits, companies often engage in dual branding.

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Dual branding is a common strategy in dual-channel marketing where companies use different brand names, logos, and messages for their B2B and B2C marketing campaigns to avoid confusing the audience.

In Dual-Channel Marketing, to Avoid Confusing Individuals Who Might See