Target markets exist in two areas: current customers and potential customers.
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Q65: A recent study revealed that women control
Q66: Demographics, or population characteristics, can be used
Q67: A market segment must be financially viable
Q68: In terms of market segmentation, the usage
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Q71: Psychographics are patterns that reflect attitudes, interests,
Q72: Successful ethnic marketing is more than just
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Q75: Consumers within a market segment tend to
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