Psychographics are patterns that reflect attitudes, interests, and opinions of consumers, and can be used for demographic market segmentation.

Question

Quizplus · Accepted Answer

Psychographics indeed reflect attitudes, interests, and opinions of consumers, but they are used for psychographic market segmentation, not demographic market segmentation. Demographic segmentation is based on variables such as age, gender, income, etc.

Psychographics Are Patterns That Reflect Attitudes, Interests, and Opinions of Consumers