Visual Esperanto is:
A)an application of the hierarchy of effects model.
B)a universal language for global advertising.
C)a technique for Spanish-speaking advertisers and consumers.
D)the application of a rational leverage point.

Question

Quizplus · Accepted Answer

Visual Esperanto refers to the use of visual cues and symbols that are universally understood by people around the world, in order to create global advertising campaigns that can overcome language and cultural barriers. It is not related to any specific language or cultural group, but rather to the use of visual language that transcends cultural differences. Therefore, choice B, which describes visual Esperanto as a universal language for global advertising, is the best answer.

Visual Esperanto Is