The hierarchy of effects model suggests that, before a person develops knowledge of a product, he or she must first like the product.

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that a person must first be aware of a product, then develop an interest in it, then have a desire to try it, and finally take action to purchase it. Liking the product comes after developing an interest in it, according to this model.

The Hierarchy of Effects Model Suggests That, Before a Person