When a customer prefers a specific brand, it is called:
A)top-of-mind.
B)top-choice.
C)quality choice.
D)top-of-industry.

Question

Quizplus · Accepted Answer

When a customer prefers a specific brand, it is referred to as their "top choice." This indicates that the customer has a strong preference for this brand over other options available in the market. Option A, top-of-mind, refers to a brand or product that is easily remembered by a customer when thinking of a specific product category, but it does not necessarily mean that it is their preferred brand. Option C, quality choice, refers to a brand that is chosen for its quality, but it does not indicate whether or not the customer has a strong preference for this brand. Option D, top-of-industry, does not accurately reflect a customer's preference for a specific brand but rather the popularity or success of that brand within its industry.

When a Customer Prefers a Specific Brand, It Is Called