In media selection in the business-to-business sector, it is important to know:
A)the trade journals and business publications members of the buying center read.
B)the television shows the members of the buying center watch.
C)where the buying center members go for product information.
D)which media the deciders use for product information.

Question

Quizplus · Accepted Answer

Knowing the trade journals and business publications that the members of the buying center read is crucial in media selection for business-to-business sector. This is because these publications are often the go-to source for information and industry news for decision-makers and influencers in the industry. Understanding the preferred media channels of the buying center can help businesses tailor their marketing and advertising efforts to reach their target audience effectively. Options B and D are less relevant in B2B media selection, as television shows and personal media preferences are often less influential than industry-specific publications for B2B decision-makers. While option C may be important, it is broad and does not necessarily guarantee effective media selection.

In Media Selection in the Business-To-Business Sector, It Is Important