Which message strategy is a claim of superiority based on a product's specific attribute or benefit that cannot then be used by a competitor?
A) Generic
B) Preemptive
C) Unique selling proposition
D) Hyperbole
Correct Answer:
Verified
Q4: A cognitive message strategy:
A)invokes feelings or emotions
Q5: Which message strategy has the goal of
Q6: The goal of a generic message strategy
Q7: The generic cognitive message strategy is a(n):
A)claim
Q8: A unique selling proposition strategy differs from
Q10: Which type of cognitive message strategy is
Q11: A hyperbole cognitive message strategy is a(n):
A)claim
Q12: The primary tactic or approach used to
Q13: According to a survey by Adweek Media
Q14: A unique selling proposition cognitive message strategy
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