A unique selling proposition strategy differs from a preemptive or generic approach in that the unique selling proposition is:
A)preemptive.
B)testable.
C)emotional.
D)comparative.

Question

Quizplus · Accepted Answer

A unique selling proposition strategy focuses on a specific feature or benefit that sets a product apart from its competitors. It is testable, meaning that it can be proven through research or demonstration. On the other hand, a preemptive approach involves creating a barrier to entry by being the first to offer a specific feature or benefit. A generic approach involves emphasizing general benefits that are not necessarily unique or specific to the product. Therefore, option B is the best choice as the unique selling proposition strategy refers to something that is testable.

A Unique Selling Proposition Strategy Differs from a Preemptive or Generic