All of the following statements are true about sexually-oriented ads except sexually-oriented ads:
A)increase the level of brand recall.
B)attract attention.
C)are rated as more interesting.
D)produce higher levels of physiological arousal responses.

Question

Quizplus · Accepted Answer

Sexually-oriented ads do attract attention, are often rated as more interesting, and can produce higher levels of physiological arousal responses. However, the effectiveness of these ads in increasing brand recall is debated, with some research suggesting that while they grab attention, they may not necessarily enhance the recall of the brand being advertised. This is because the sexual content can overshadow the brand information, leading to lower brand recall.

All of the Following Statements Are True About Sexually-Oriented Ads