Most creatives view which advertising appeal as the key to developing brand loyalty?
A)Rational
B)Humorous
C)Emotional
D)Sex-oriented

Question

Quizplus · Accepted Answer

Emotional appeals are often seen as the key to developing brand loyalty, as they tap into consumers' deeper feelings and connections with a brand. By creating an emotional connection, brands can differentiate themselves from competitors and build a loyal customer base. Rational appeals may be effective for conveying information, but they may not create the same level of engagement and loyalty as emotional appeals. Humorous and sex-oriented appeals may be attention-grabbing, but they may not necessarily create a lasting connection with the brand or its values.

Most Creatives View Which Advertising Appeal as the Key to Developing