A description of how a search engine can help the website designer feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using which type of appeal?
A) Rational
B) Emotional
C) Scarcity
D) Fear
Correct Answer:
Verified
Q124: Most creatives view which advertising appeal as
Q125: The types of sexually-oriented ads that will
Q126: The particular type of appeal that should
Q127: Emotional appeals:
A)have been used more frequently in
Q128: Scarcity appeals:
A)only work in children's advertising because
Q130: Although sexually-oriented advertisements attract attention, _ is
Q131: Rational appeals:
A)match the traditional steps of the
Q132: The primary benefit of using a scarcity
Q133: Of the following media, the best for
Q134: Using a fear appeal in an advertisement
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