
Of the following media, the best for using an emotional appeal is:
A) magazines.
B) radio.
C) television.
D) newspapers.
Correct Answer:
Verified
Q128: Scarcity appeals:
A)only work in children's advertising because
Q129: A description of how a search engine
Q130: Although sexually-oriented advertisements attract attention, _ is
Q131: Rational appeals:
A)match the traditional steps of the
Q132: The primary benefit of using a scarcity
Q134: Using a fear appeal in an advertisement
Q135: Of the following products, the product that
Q136: Rational appeals work best when:
A)there is low
Q137: Business-to-business ads have tended to use rational
Q138: Emotional appeals are based on each of
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