A rational appeal is closely tied to the stages of visual and verbal imagining, moving viewers from the cognitive to the conative component of attitude.

Question

Quizplus · Accepted Answer

A rational appeal primarily focuses on logic and reasoning to persuade, often involving facts, data, and logical arguments, rather than engaging with the stages of visual and verbal imagining, which relate more to emotional or imaginative appeals.

A Rational Appeal Is Closely Tied to the Stages of Visual