Dr. Locke has been paid to appear in an advertisement to endorse a new brand of anti-inflammatory cream for muscle aches. For this type of ad, Dr. Locke is which type of endorser?
A)Celebrity
B)CEO
C)Expert
D)Typical person

Question

Quizplus · Accepted Answer

Dr. Locke is an expert endorser as he is being paid to endorse a product that relates to his field of expertise (medicine) and his opinion is likely to carry more weight with consumers because of his qualifications and authority in the subject matter. Celebrity endorsers are famous people who may not have any expertise in the product they are endorsing, while CEOs are company executives who may have a vested interest in promoting their own brand. Typical persons are everyday individuals who are not experts in the product they are endorsing.

Dr Locke Has Been Paid to Appear in an Advertisement