Ads work better if the audience can identify with the spokesperson in the ad.

Name: Ads work better if the audience can identify with the spokesperson in the ad.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

When the audience can relate or identify themselves with the spokesperson in the ad, it increases the chances of the message being received and remembered. It creates a connection and builds trust between the brand and the consumer. Hence, ads work better if the audience can identify with the spokesperson in the ad.

Ads Work Better If the Audience Can Identify with the Spokesperson