A media strategy is the process of:
A) investigating the media usage of a product's target market.
B) analyzing and choosing media for an advertising and promotions campaign.
C) selecting the outlets of each media that will be used for an advertising campaign.
D) choosing the proper appeal, message, strategy, and execution.
Correct Answer:
Verified
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Q20: The part of the media plan that
Q21: Which of the following measures the average
Q22: Describe the roles of the media planner
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Q24: The size of an advertising agency or
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