Which of the following measures the average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period?

Question

Quizplus · Accepted Answer

Frequency measures the average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period. Reach refers to the percentage of the target audience that has been exposed to the advertisement, while demographics refer to characteristics such as age, gender, income, etc. Impressions refer to the number of times an advertisement was displayed or appeared on a screen or in print, regardless of whether it was actually seen by the target audience.

Which of the Following Measures the Average Number of Times