Among the following ad campaigns, frequency would be highest for ________ second television spots.

Question

Quizplus · Accepted Answer

Six 15-second television spots will result in the highest frequency, as they have a total duration of 90 seconds. This means that they can be played multiple times during a commercial break, leading to a higher frequency of the ad being seen by the audience. The other options have longer individual ad durations and therefore, a lower frequency.

Among the Following Ad Campaigns, Frequency Would Be Highest for ________