A company seeking to build brand awareness through repeated exposures of the same ads is using high:

Question

Quizplus · Accepted Answer

High frequency means showing the same ad repeatedly to the same audience, which helps in brand awareness and recognition. Continuity refers to maintaining a consistent message over time. Exposure and reach both refer to the number of people who see an ad, but they do not necessarily indicate repeated exposure to the same audience. Therefore, the best choice is A, frequency.

A Company Seeking to Build Brand Awareness Through Repeated Exposures