Which of the following measures the number of people, households, or businesses in a target market who are exposed to a media vehicle or message schedule at least once during a given time period?

Question

Quizplus · Accepted Answer

Reach is the measure of the number of people, households, or businesses in a target market who are exposed to a media vehicle or message schedule at least once during a given time period. Frequency measures how many times the target market is exposed to the message or media vehicle. Demographics refer to the characteristics of the target market, such as age, gender, income, and education level. Impressions measure the number of times the message or media vehicle is displayed, regardless of whether the target market was reached or not.

Which of the Following Measures the Number of People, Households