A spot ad is an advertisement that is placed in a specific spot in the ad rotation in an ad series.
Correct Answer:
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Q34: Media planning now drives much of the
Q35: Which of the following measures the number
Q36: Reach measures the number of:
A)people, households, or
Q37: Frequency is the:
A)number of people, households, or
Q38: Power has recently shifted and creatives now
Q40: A media strategy, media schedule, justification, and
Q41: Cost per rating point is calculated as:
A)cost
Q42: If an advertisement appears on a television
Q43: If an advertisement costs $200,000, the number
Q44: If the cost for a 4-color print
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