If an advertisement appears on a television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP)would be:

Question

Quizplus · Accepted Answer

Gross rating points (GRP) are calculated by multiplying the reach (the percentage of the target audience who saw the ad) by the frequency (the number of times the ad was shown). In this case, we don't know the reach, so we cannot calculate the GRP. However, if we assume a reach of 100%, then the GRP would be 3 times the Nielsen rating, which would be 36.9.

If an Advertisement Appears on a Television Show Three Times