When advertisements are used at special intervals with no advertisements in-between, which type of media budgeting method is being used?

Question

Quizplus · Accepted Answer

Flighting, or discontinuous scheduling, involves advertising heavily for a period of time and then stopping advertisements altogether for a period. This method is used to reflect seasonal demand, save money, or make a stronger impact in a short time frame.

When Advertisements Are Used at Special Intervals with No Advertisements