A summer camp that offers horse riding lessons that is open only from March to September would tend to budget media using which type of schedule?

Question

Quizplus · Accepted Answer

Flighting or discontinuous scheduling would be the best choice because the camp is only open for a specific period of time, so advertising continuously or based on reach may not be as effective. Flighting allows for concentrated advertising efforts during the months when the camp is open, maximizing impact while minimizing costs during the off-season.

A Summer Camp That Offers Horse Riding Lessons That Is