Effective frequency is the number of times a target audience must be exposed to a message to achieve a specific objective.

Question

Quizplus · Accepted Answer

Effective frequency is defined as the number of times that a target audience must be exposed to a message before the message is likely to be effective in achieving a specific objective such as awareness, liking, or purchase. Therefore, the statement is true.

Effective Frequency Is the Number of Times a Target Audience