The number of households tuned into a program divided by the total number of households in the United States calculates a television program's:

Question

Quizplus · Accepted Answer

The formula mentioned in the question, i.e., the number of households tuned into a program divided by the total number of households in the United States, is used to calculate a television program's rating. Therefore, option A is the correct answer. Recall is a measure of the ability of the audience to remember an advertising message, relevance refers to the importance or significance of a message to the audience, and reach is the number or percentage of people who have the opportunity to see an advertising message.

The Number of Households Tuned into a Program Divided by the Total